Xiaomi is in the line of fire. A recent report pointed out a major security flaw where the company’s phones send a large amount of user data to remote servers outsourced by certain Chinese partners. The report said that data collected through preinstalled apps on Xiaomi’s MIUI interface include browsing history, accessed services, app usage behaviour as well as music listening preferences.
Xiaomi India did respond to the allegations in an official statement, saying that the claims are "incorrect and not true.” While the long statement might be enough to reassure consumers’ faith in the brand, the information given out by independent cybersecurity researcher Gabi Cirlig cannot be ignored. Considering I have reviewed a few Xiaomi smartphones in the past, there are certain things that do give the undeniable feeling that the company’s MIUI interface is flawed. And it is a consistent experience which makes me say that. I am absolutely not alleging that Xiaomi is saving user data to some remote servers, but there are certain things that make it pretty evident that some data is being collected. Even if it isn't, doesn't help with the privacy sentiment which consumers are now becoming more aware of. Also, there is a lot of clutter and preloaded stuff on the custom Android ROM that is a bit of a nuisance.
I did a quick experiment by resetting a Redmi Note 9 Pro and going through the setup procedure in detail. Things look pretty much in order, the phone asks me to sign into my Google account and the regular set of permissions. Things start to get interesting once I get a prompt to log into my Xiaomi account. There is an Additional Settings page asking you to enable certain services. These include Location as well as prompts for User Experience Programme, sending diagnostic data automatically, personalized ads and Glance for Mi.
While the first one is straightforward, the user experience and diagnostic data is essential information sent to Xiaomi so they can analyze it and improve on bugs and issues in future updates. Now, this is something that a lot of manufacturers do and it doesn’t seem suspicious to a large extent.
Then there are personalized ads, for which the company has faced a lot of flak in the past. Xiaomi has given users the option to disable this, however, when you do so, a warning pops up saying that while you won’t get personalized ads, you will still get ads that are irrelevant to your interests and you can seek further information by reading the company’s privacy policy.
Lastly, there is the Glance for Mi which is an information tab sitting on the left-most home screen of the phone. This gathers information to offer personalized content including app shortcuts, news, sports updates, calendar events, as well as suggestions to download apps.
In my opinion, you should switch off the personalized ads toggle during the setup, especially if you don’t want to be spammed with annoying notifications and pop-ups. If you plan to use the Glance with Mi feature, then keep the toggle on, else switch it off as well. As for the company accessing your data for User Experience and diagnostic data shouldn’t be an issue, but if you are privy of your data, you can turn them off and they shouldn’t affect the functioning of the device.
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